![]() ![]() Since then, she released two re-recorded albums, Fearless (Taylor’s Version) and Red (Taylor’s Version), both in 2021. Midnights is Swift’s first studio album since Evermore, in 2020. It bowed on streaming services and via retailers in a plethora of options: as a digital album download, multiple CD and vinyl LP variants and a cassette tape. ![]() ![]() The marketing and promotion techniques applied to those five releases likely informed the rollout plan of Swift’s 10th studio album, Midnights, which arrived Friday (Oct. While it’s difficult to compare debut-week performances of any single artist’s albums over time - owed to changes in market conditions and music consumption patterns - it’s enlightening to take a look back at Swift’s last five charted releases, from 2019’s Lover through 2021’s Red, and at what fueled their debuts on the Billboard 200 albums chart. 1s - 10 so far - and score eye-popping first-week unit totals. Since then, she’s continued to break records, rack up No. Taylor Swift has been a regular fixture at the top of the Billboard 200 since 2008, when she notched her first No. ![]()
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